01 OUR ROOTS
WHO WE ARE
The People’s Choice (PC) Party is a democratic party focused on building a united, peaceful, and prosperous Zambia where everyone can reach their full potential. It believes leadership is a public trust that must be honest, accountable, transparent, and caring. Guided by the motto “Leadership that Cares,” the party is committed to serving people, growing the economy, strengthening institutions, and improving life for all Zambians.
The Party welcomes all who share its vision for a united, just, hardworking, and innovative Zambia. It is committed to serving with humility, protecting national interests, and delivering practical, sustainable solutions that create shared prosperity.
Integrity
We uphold the highest ethical standards in all public service, ensuring honesty and transparency in every decision.
Innovation
Practical and sustainable solutions driven by technology and modern economic principles to transform Zambia.
FOUNDATIONS OF OUR PARTY
Section 04
Unity
Building a one Zambia, one nation where diversity is our strength and shared prosperity is our goal.
Excellence
Striving for the best in every sector, from education and health to infrastructure and national economy.
Accountability
We are answerable to the people, putting the needs of our citizens above party politics or personal gain.
Empowerment
Ensuring every Zambian has the tools, resources, and opportunities to fulfill their God-given potential.
“It's time to build a fair economy for everyone. This movement belongs to every worker in Zambia.”
Isaac Phiri
Social Mentor
VOICES OF HOPE
What Zambians Are Saying
Empowering Zambia starts with securing our resources. True transparency will revitalize every local business.
Mercy Tembo
Small Trade Founder
“Our land is our legacy. These green steps empower farmers to build a fruitful future for our youth.”
David Mwape
Agricultural Expert
Party President